Reprint | Advertising is facing many new challenges with the explosion of digital content, advances in technology, increasing advertiser demand for value added services, changing compensation structures, account consolidation, and the quickening pace of global competition.

Reprint of Whitepaper | Price Waterhouse conducted two surveys of nearly 100 senior executives from leading entertainment, media and communications companies.  While there was tremendous ambiguity regarding both the direction and pace of change, there was consensus on the major trends and challenges driving the strategic direction and opportunities of the future.

Reprint of CTAM Magazine Article | To compete in the digital broadband marketplace, media and entertainment companies need to move their traditional business models above what authors Gary Rylander, Mikki Shull and Victor Harrison of IBM call “the eline.” In the following article, they outline various e-business models designed to help program suppliers and broadband cable operators manage content, enable commerce and build customer communities.